Abs-olutely fabulous: Cristiano Ronaldo shows off his muscular frame in new shots for his CR7 by Cristiano Ronaldo Underwear brand
Keeping fit: The hunky footballer acted as the model for the designs for his third collection in the range
That'll shift products: Looking sensational with his six-pack, buff biceps and taut athletic thighs on show, the 29-year-old is no doubt the perfect person to flaunt his underwear line
Happy: Despite his recent break-up, Cristiano looked thrilled in-between takes on the Rankin photo shoot